Background: Tourism industry in India has been growing significantly but the resultant development, however, is quite skewed with nearly 50% of the total traffic going to only 50 of 850 known destinations in India. This results in carrying capacity issues, un-reasonably high tariffs and heavy peak load demand at these destinations while there are large number destinations which suffer from lower occupancy.  

Potential: A majority of tourism destinations are either located or surrounded by rural geographies; hence rural tourism business models like home-stays, farm stays or community- managed guest houses [which use existing infrastructure and leverage the competitive strengths of rural households] offer viable & sustainable options even at low occupancies. Despite high growth potential and quicker pay-backs, rural tourism has not picked up significantly due to issues like information asymmetry, difficult booking and payment processes, non-availability of quality budget accommodations and poor quality services.

Mission: NE Rural Tourism Private Limited [RTNE] is established with a mission to bridge the supply chain gaps by identifying and investing in financially viable rural tourism business opportunities which positively impact the host communities and provide sustainable solutions to travelers, accommodation providers and travel service providers in technology, marketing and finance.

Vision: RTNE’s vision is to become a partner of choice in the rural tourism industry providing access to financial and non-financial resource.

RTNE works with a network of Destination Management Companies [DMC] who act as a Destination steward and focus on the sustainable development of the destination. The set up is designed to intensively work with smaller disaggregated accommodation options on improving the Infrastructure by providing access to financial and non financial resources and Services through handholding and training. The objective of DMC is to improve the Revenues per available room [Revpar] in the destinations.